While it’s a romantic notion that all it takes to be successful in business is a good idea and a lot of hard work, that’s not always the case. Achieving your goals requires a lot of capital and achieving it alone can be extremely difficult. Even well-established and self-sufficient businesses often need additional support to sustain their growth and reach the next level. Whether you’re a startup looking to break into the market or an existing player preparing for a major leap forward, you need to be successful with investors to get the funding you need.
When preparing for a funding round, it’s very important to stay calm and focus on the elements of the offer that will most appeal to potential investors. Unfortunately, there is a lot of bad advice out there, most of which aims to make your suggestion as effective as possible. While you want your presentation to be confident and engage your audience, focusing too much on flash can decrease your chances of getting some of the people you want on your side.
Instead of trying to blind your potential lenders with lots of promises or baseless boasts, it’s best to come up with hard numbers based on sound reasoning and verifiable information. Fortunately, there are several steps you can take to ensure you start your funding cycle with the right approach. Check out the following infographic to learn more.
Infographic created by Donnelley Financial Solutions, virtual data room